Kittyandpooch.com is a quite new website dedicated to on-line shopping in the United Kingdom. Even if the domain was created on 03-feb-2003, there are only a few links pointing to it. However, Google knows it very well, since there are about 250 pages inside of the Google’s index. Primarily focusing on selling the cat and dog gifts, presents and ceramics, it’s focusing on a perfect market on the internet.

Not a heavy competition for phrases like ‘dog ceramics‘, ‘cat ceramics‘ makes it quite easy to get into the top10. On the other hand, we must consider the PageRank value of 1 which this site has got. It doesn’t mean anything good, since it’s very hard to obtain top rankings even for very poor competition in such cases. In my experience, the site needs some on-site search engine optimisation methods to be used. Things like h1 headings, proper title tag, correct meta description and meta keywords tags are very important. If they contain the main phrases like ‘cat and dog presents‘, it will take from 1 month up to 3-5 months until Kittyandpooch.com gets top rankings and huge traffic.

Another benefit of this website is valid HTML on the homepage and on the links page. Generally, tables aren’t the best solution out there, however if they’re HTML valid, the final effect makes more sense than any invalid source code. The links page is very good decision, since there could be listed sites which exchange the links. Basically, directory submission is a good idea, but natural links must still exist especially if a site wants top rankings.

The site isn’t listed in DMOZ or Yahoo directory, so it’s rankings must be achieved through hard and manual work. My off-site SEO rating for Kittyandpooch.com is 1/10. It’s only 1 because there aren’t enough links and it’s 1 because some links exist, so Google found it. On-site SEO is done better than off-site and even it uses OSCommerce application, PageRank values can be assigned to the products how time goes by.

My overall rating for Kittyandpooch.com is 3/10.