Gelfireplaces.com has a nice, clean presentation. Unlike many other sites which offer some kind of product, this site is cross-browser compatible even though it has some minor bugs. There are 5 main phrases which I’m focusing on. The site has some history, so it isn’t very new and it’s position is quite good. It is still using Google AdWords. People search for terms from this kind of market, but they tend to use ordinary ways of buying fireplaces much more; specialized shops still lead in this market. When you use Overture, you will find out what I’m talking about. We should see changes in the future rankings of the site dedicated to gel fireplaces market within 3 months.

Gelfireplaces.com has a simple structure and a few links pointing to it. My first steps were towards to the on-site optimisation. The usual way of starting any SEO is the first analysis which must include actual rankings, keyword presence, correctly written html tags, navigation and other elements. Everyone must agree that rankings for the chosen phrases are very good even though it wasn’t optimised for ‘gel fires’. Let’s start with the analysis of the first phrase quickly.

‘Gel fires‘ is quite a good keyword. Unlike many other words which people like to optimise their sites for, it is concrete so anyone who searches for this phrase will find this site useful. I think there are enough competitors, but it isn’t anything what you should be in fear of. 500 000 competitors isn’t anything unbreakable.

‘Gel burners‘ is a bit of a harder keyword. Anyway, if you take an in-depth look at it, you’ll see that Google search points to Outdoor Gel burners flueless fireplace | Gel Fireplaces and the main page too. It simply means that I’ll be focusing on this page too.

‘Gel fire‘ is very similar to ‘gel fires’ and Google knows it. So once you optimise any page for ‘fires’, it’s usually optimised for ‘fire’ also.

‘Flueless‘ is the last word I’m focusing on. Actually, it has a good position in Google, so I’ll slightly optimise the site in order to bring it to the top5.