Published: 12/22/2006. Please, bear in mind that this article is not advertising of the web site mentioned below and it’s goal is informational only.

This overview is focused on gelfireplaces.co.uk. Even if it is relatively new site for us as visitors, this domain was registered on 30/January/2003, which is several years ago. Let’s start with a short overview before I tell what should be done in order to get visitors and top rankings. The site sells ventless fireplaces worldwide, especially focusing on the USA market. Personally, I like this kind of store, since it is selling products on demand, so there is no shopping basket and you must call and/or email them. Let me explain why I like it:

• 1) Unlike shopping carts, there is a direct business-to-customer contact,
• 2) You can ask them anything by phone, so if you’re not sure about anything, you simply ask and they answer,
• 3) You’re sure that Gel Fireplaces Ltd. exists.

What gelfireplaces.co.uk offers? Fireplaces (including ventless ones), bowls, gel accessories, burners, flames. Usually, you’re able to see some promo video, you’re able to list their products, you’re able to contact them no matter where you come from and what’s the most important you’re always sure about where you are (it is no „affiliate“ site / e-shop).

OK, but we’re not here to advertise anyone’s services, so let’s quickly go through the suggestions, comparisons and overview. At first, site needs quality links. In my opinion, 50-100 incoming links could be good. Where the links should come from? Free directories, paid links or? Naturally, free directories are the best way how to get links, however this is not the most valuable way. At first, it should start with „friends“ links, so people who know Gel Fireplaces Ltd. could link to them. That’s also why this article is written. After natural link campaign, it is always recommended to submit a site into DMOZ (since DMOZ’s problems seem to be solved soon) and other quality directories. Naturally, free directories are still worth it even if it might look like aggressive campaign. Any SEO must always ask himself: „Am I working for a quality site?“. If the answer is „Yes“, then man shouldn’t worry about anything, since the site does what it claims.

If you take a look on the on-site SEO, you will find that this work is done very naturally and wisely. Of course, we could find something what may be improved, however I like natural SEO.

And the keywords/phrases? In my opinion, gel / ventless fireplaces / burners / baskets should be enough. Once these keywords obtain good rankings, the site should focus on other ones. I will keep monitoring it’s rankings and will publish the result sometimes in the future. I will also enclose other charts too.