Organic SEO Services by Jan Hvizdak

August 18, 2007

Weird adsense tricks and tips?

Filed under: SEO tips — admin @ 2:30 pm

Please read the whole article if you want to get help about AdSense tips. This article is divided into two parts, because I felt you need to know everything about this subject.

You have probably found sites with large headings which tried to tell you their AdSense solution will bring you more money than you ever expected from your site. Nice idea! Especially, when they offer their ’super books’ for a few bucks. There are still many people who don’t mind spending up to $20 or $30 on such e-books. What is behind these ‘bestsellers’? What people are behind these ‘weird AdSense tricks’?

Let’s start from the beginning. There’s an average site selling you some SEO product. You have to trust them, because you’re not able to see what’s in the book before you buy it. So you buy it, because it isn’t very expensive and such stuff is good to read, you may think. But what will you find in most of these e-books? Mostly very general information about how AdSense works, how important channels are, how important statistics are, and sometimes you’ll find chapters about unreal advertisements which cost $40 per 1 click. I wouldn’t believe anybody who is selling any e-book for a few bucks and who is promising millions of dollars if you follow all the recommended steps.

AdSense is very good solution to get money from a site but it might mean enough money in only two cases:

  • 1) Your site is getting thousands of real visitors each day
  • 2) Your site is dedicated to very good paid theme (webhosting or something)

Of course, the result will quadruple if your site satisfies both of these conditions. But what about those many forums which include posts like ‘I’m getting $500+ each day and my CTR is about 30%’. Well, even it looks like a lie, it could be true. Some time ago, I had one blog which was getting about $1 per 1 click and its CTR was about 35%-40%. What you won’t find anywhere is the list of the best paid themes. It’s a proved fact that the best paid themes are those which sell products. It would be a very good decision if you start a website with a very concrete theme dedicated to articles about products. Yes, it really works. Imagine yourself as a potential customer who is looking for something specific. For example, you want to buy some SEO tool. So you search for phrases like ‘buy SEO tool’ or ’sell SEO tool’. If you visit a site which reviews some SEO tools, you will probably follow the provided links. Naturally, these links must fit your requirements and they must be placed properly.

Back to the AdSense books…Besides chapters about unbelievable income, you will find tips about AdSense optimisation. What they probably won’t tell you are the colour schemes that are attractive. They won’t tell you where to place the ads either. They won’t tell you anything about the ads types, sizes and so on.

Even though this document is free, I will tell you how to optimise the ads! I have been using AdSense for a few months and I have already found out how to attract people to click on the ads. Please follow all the steps, so your success will be real.

Firstly, create a very complex website. The worst thing to do is to create a very poor website with no features and only with few pages on it. Before you start with any content, search for good keywords and analyse the competiton. It might take you 1 day, but also 1 month. Quality analysis is required for reaching the goals. Don’t hesitate to spend time and money on it. If you’re not sure, use some consultant, so he/she will help you with determining the theme of your future website. Anyway, the best solution is to decide by yourself. Feel free to use the Overture keyword suggestion tool. Don’t forget that the internet is still growing rapidly and if there are 100 000 000 competitors nowdays, there could be 200 000 000 competitors when you finally release the site.

If you already own a site, make sure it offers good and unique content to it’s visitors. Don’t focus on what search engines like, focus on people because people will find your site useful, not search engines. If you provide keyword rich content, which looks natural and of good quality, people will like your site. If you don’t, they will close it immediatelly after they open it.

Generally, there is a simple equation, which says ‘The larger the site is, the more important it is’. This idea doesn’t work on ‘articles sites’. Why do people install articles sites? Just because they hope to get huge content at a low price and they’re hoping for many clicks on the advertisement. What they forget about is that these sites contain duplicate content and what’s more, they’re poorly interlinked! Yes, interlinking related content will boost your rankings! Generally, those articles contain only 300-500 words with many stop words. So people are typically disappointed with these kind of sites. The opposite is wikipedia.org. It is nicely interlinked with good content, which is updated. And people like to link to wikipedia, because it is there to provide information to the visitors. So provide useful and quality content and your site will be no.1 in its area! Create tons of pages and you will get good feedback not only from the visitors, but from all search engines too. Don’t publish 50 pages if you’re able to publish 150 pages. When you have published 150 pages, start working on another 100 pages. Publish them again, interlink them and create another 200 pages. Work, work and work. If your site offers more than 1000 different pages, it will become very important to all major search engines.

Once you have an established site with enough visitors, focus on AdSense. Not backwards. Because if there’s no visitors, there’s no clicks. Simple. Unlike ‘mission impossible’ type e-books, there are only a few AdSense ads tips which I’m going to tell you about, but these tips work and they’re no lie.

The first AdSense tip: make it really visible to the users. Don’t put the ads somewhere where people don’t look at. Don’t use large ads if there’s no place for them. Your site shouldn’t be about AdSense.

The second AdSense tip: Place your ads where the visitors click! If there is a vertical menu on your site, place one small ad below the menu. If there’s any place to add the ad above the menu, don’t hesitate to do it. Please note, that this site doesn’t focus on the income from the AdSense program, so not every ad is optimised. If there are articles on your site, place some larger ads above them. And now, the most important AdSense click tip: If there are any forms or links, place the ads somewhere near them, so the ads will look like a natural part of your website. You should get about 3x-4x more clicks from this kind of ads.

Basically, people look at the first quadrant when they open any page. This is why you have to place all ads properly and in the manner of the previous analysis. If you provide the most important content on the right side of the site, add the most valuable ads there. If you’re showing the content centered, center your ads too. Generally, don’t place your ads to the bottom of the pages. This would be very unfortunate solution.

There are no more tips, since I found out that people like all colours as well as all borders and so on. Really, even if it isn’t the same all the time, people will click on any colour. And it’s normal behaviour, because AdSense is about adding related advertisement to your site. If you went through this article step by step, you should understand all of the requirements about the income from AdSense without buying any e-book. Please note however, that some e-books may be useful especially when they’re based on the real case studies, real statistics and so.

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