When you’re doing link building, you mostly find links from directories to your competitors. Directory submission is the easiest and the most efficient way to get inbound links and this fact is proven. Many free directories allow a user to submit as many pages as possible and even though there’s no guarantee that these links will be approved, people like to do it. My sites were approved on about 80%-90% of all directories including dmoz or jayde. Before you start with any link building, make sure your site or a site you’re working for, has good and useful content. There are numerous simple and really sell-only sites with no content.

So basically, any site would get many quality links if it offers quality content. Primarily focus on the content, then start with links. As you might realise, with no inbound links it’s impossible to get your site listed on a page with PageRank6 or another high scored page. So where is the solution for this situation? Build links on a PageRank 0 pages. That’s it.

Why are PageRank 0 so important? Why do some people dislike PageRank 0 pages? These are the two most common questions related to low ranked pages. Firstly let me answer the second question as it will help with the first question. Some people don’t like PageRank 0 pages just because they’re ranked poorly by Google. Is this the reason to avoid these pages? I don’t think so. Firstly, bear in mind that any PageRank 0 page could get higher importance in the future. Then don’t forget about anchor text it could provide to your site. Yes, even if a page is ranked poorly, it still sends anchor text. And what’s more, if the link to your site is placed on the related site, it means another plus and the final result could be better than any link from a very important page. So if anyone tells you that a PageRank 0 page has no weight, don’t believe in such lies. Don’t forget about the power of links and other search engines, which use to rank sites on the link popularity factor too! I answered the first question whilst answering the second question.

Some might say that linking from PageRank 0 sites harm your business. And even if it seems like a logical idea, it’s not true. Let me explain. There are many bad and penalized sites and Google knows them. But these sites link to good and quality sites. Now…Are these quality sites being penalized just because someone who has very poor site links to them? Naturally, this would be very bad and Google knows that. Otherwise, it would be easy to “destroy” any site. So don’t worry if anyone places a link to your site somewhere it isn’t very useful. I’m always wondering why people want their SEOs to provide very detailed lists of places where they would like to place a link to before they do so. It’s paranoia. Of course, low PageRank pages don’t have the same weight as well ranked pages, but when you’re starting a new site or when you’re building links for a site with minimum visitors, don’t hesitate to start with low PageRank links.

Typically, when you get about 30 or more inbound links from low PageRank pages, your site will get some popularity and even if it doesn’t mean top 10 positions for very competitive phrases, you will get more visitors than before. Once you get more visitors from Google, your site will become more trusted by Google. How is this possible? How is it possible to make a site trusted without getting any link? It’s more than simple. Google stores the information about the outgoing clicks, so if your site is really relevant to the phrase which people looking for, they will visit your site from Google. And Google will automatically generate more traffic for your site if there are many people clicking on your site. And it doesn’t end here! Google will improve your rankings for the phrases people use in order to visit your site! Generally, if your site is about SEO and people visit it through the phrase ‘SEO services’, you will get better positions if there are enough clicks on your link through the search query ‘SEO services’. On the other hand, SEOs found this fact some time ago and they created some automated query tool which had to search Google and click virtually on the link to their site. Naturally, there is a filter which detects automated queries and Google gives wrong search results and doesn’t store the search query and click information instead of giving a simple ban. Giving a ban would be unfortunate, because an IP address might belong to anybody else tomorrow and Google knows that fact too! If you want to prove this idea, simply register yourself on Google and query it when you’re logged in. Query it for one phrase for a week, each time click on the same site and you will see how the results will differ from the start. Naturally, if you log out, the results will be usually the same as before.

But get back to links. Another reason why PageRank 0 links are so important is that most ordinary processes used to be determined by Gauss probability approximation. It simply means that 10 PR7 links with no PR0-PR6 and no PR8-PR10 means there’s something wrong with the links pointing to your site. However, pure Gauss approximation would be wrong, because there are still most pages with PageRank lower than 5. This idea leads us to the conclusion that every page should have the most incoming links from low ranked pages. Yes, even Google is linked from many PageRank 0 pages. Then we’ll get deformed Gaussian function. The y axis means incoming links and the x axis means PageRank value. Basically, better PageRank = less links.

Finally, let me tell you that content really rules. Quality and original content is something you should start with and the success will come later. With well aimed content, you could raise your income by 100 times. Links are important. However, you will get the most important links as time goes by and you will get them without asking anybody. If you provide useful tools and content, people will automatically link to your site and your site will gain in popularity naturally.