„SEO is necessary and I want it!“… These words generally mean that a webmaster is in need of a SEO campaign. From this point, every step should be considered very wisely, because any SEO firm or individual can provide outstanding services as well as poor ones. In my experience, there is no rule which says that SEOs from Asia are better than SEOs from Europe or USA. Anybody who does SEO services, should provide some list of the previous projects. Usually, if you get a list of thousands of websites, it’s a trick. It’s a proven fact, that search engine optimisation needs a lot of time and enormous effort. Nothing will happen if a SEO is sitting in front of TV watching The Simpsons, will it?

So what is my suggestion for chosing a SEO services provider? Firstly, make sure they are doing serious work. Don’t await top positions for phrases where are millions of competitors if your site is new. Be realistic and make your decision based on their analysis. Let me tell you that the analysis is sometimes 50%-60% of all work! If you create a professional analysis based on a real state, you will know what to focus on and you will know how to beat your competitors. If you own an old website, you could get desired positions faster, but it sometimes needs 1 year. I’m not talking about phrases with 50,000 competitors, I’m talking about phrases with 50,000,000+ competitors where the top sites are 10 years old, or even more! I’m also talking about sites with 500 quality inbound links! And finally, I’m talking about one word phrases, which are „the best of“. Get it? Of course, I have been asked for SEO services for phrases with 100,000 or 500,000 phrases too, but sometimes a customer requires it. They simply want to know if you’re able to manage good positions for these „funny phrases“, so they will give you much work if you succeed. This is good strategy for any firm which wants SEO services.

The second point which to focus on is to read the analysis completly and to understand their strageries very well. For example, if anyone tells you that you’re going to get top rankings for very competitve phrases with on-site SEO only, you shouldn’t trust such person or firm. You wouldn’t believe, but some fake SEOs will tell you that they’re going to manage the top positions for your site with meta tags only! Meta tags are dead, but every wise SEO will use naturally written meta tags. It’s because meta tags are usually shown besides the search query results in Google, MSN, Yahoo or other search engines. Bear in mind, that an anchor text is very powerful and it sometimes beats the title tag.

Very important step is to ask a SEO service provider for their plan. This doesn’t equal the analysis. Any analysis is only an input to a plan. Every SEO plan should contain points like two step on-site optimisation, two step link building campaign. Basically, a plan is an algorithm and every algorithm contains questions, different ways how to reflect any state. For example, if an on-site SEO isn’t enough, you will need strong link building campaign. Don’t be offended if you get a plan which offers you numerous on-site optimisation methods such as articles, installing a link directory, or any other way of perfection! On-site SEO isn’t about h1 and title tags only. Theme based sites are ranked better. Of course, a SEO service provider will ask you for more money if they need to write articles, if they need to install any additional applications to your site. Generally, serious SEO takes about $1500/month. I was doing SEO for less money months ago, because I needed some practise and feedbacks. Once I got them, I left that system of work and I started to work for more money.

The last step how to check if you’re getting a serious offer, is to check paid/free links. Never use paid links, because they will probably expire. If you want to pay for links, make sure your SEOs will inform you about all paid links. Otherwise, you would find you site at the top positions and you would find them somewhere else another day! Some companies spend your money on paid links only and this is not good strategy. Links should be permanent and the best way how to start with links is to get tons of them from free directories. Once your site gets enough popularity, ordinary people will link to your site by themselves and this process is called ‘natural link building’. The same thing happend to my another site and the same thing happens to this site! I found some sites linking to services-seo.net without asking them. You know, if you provide something useful for other people, you will get links for sure. I’m glad that people like to link to this site and I appreciate it! I like every link and you should do the same about your sites.

If you need any guarantee of a provided service, sign a paper, make it official. SEO service is very delicious if the results are achieved. But it’s very disappointing and bitter if you get a poor service…

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